It takes 26 hours for the average person to report a lost wallet. It takes 68 minutes for them to report a lost phone.
It’s official – we just can’t live without our smartphones, and to the average person, the phone is way more essential to their daily functioning than their wallet. Which explains why 75% of consumers say they wouldn’t leave home without their phone.
Our phones have become not only our means of communication via voice and text, but our interface to all things digital – apps, websites, photos and increasingly, payments. It’s no wonder that it has taken over in importance from a wallet – which, apart from the increasingly unpopular cold hard cash, offers nothing that a phone can’t now replace.
In the world of shopping, loyalty management programmes are an important weapon in a retailer’s armoury, driving increased spend and advocacy of the brand, increasing customer longevity, driving additional traffic to the store and generating additional sales.
We know that customers, particularly in Australia and New Zealand, love loyalty card programs (the take-up in our region is one of the highest in the world), they are willing to share their data to join and are active participants in loyalty offers.
So if we love our phones and love our loyalty card programs, it seems to make complete sense for retailers to combine the two, and deliver loyalty management via the devices which are always in our pockets.
This approach, known as Digital Pass is one that is generating a lot of interest, and more and more of the retailers I talk to tell me that they are starting down the path of implementing mobile loyalty management.
There are five things that retailers tell me they really want to deliver through Digital Pass solutions
The beauty of Digital Pass smartphone technology is that a single device – a customer owned device, that is highly likely to be with them when they shop – acts not only as the distribution channel for cards, tickets and coupons, but also as the storage location, as well as providing feedback on the location of the shopper.
It’s no wonder that more and more retailers see the enormous potential of Digital Pass to drive and enhance customer loyalty.
Senior Vice President of Sales for Asia Pacific and the Americas, for CitiXsys, Paula Da Silva has more than 10 years’ experience in the retail industry associated with delivering innovative software solutions to mid and large sized retailers. Known for her strong track record of operational excellence and managing a global ecosystem of technology partners, Paula has been instrumental in building the iVend Retail into a global market leader in the retail industry and plays a major role in the Company’s overall performance.